After passionately delivering a TV commercial pitch for a local Indian supermarket, Agnes a filmmaker from Milwaukee, must find a way to fit into her proposal the colourful requests of the client. Mr. Satyajit, a former Bollywood actor and now store owner shares with Agnes his version of the commercial by adding ideas of his own. The original idea changes before our eyes as the increasingly excited Mr. Satyajit keeps adding more and more. By the end the commercial looks nothing like the original pitch and Agnes must decide whether to give in to Mr. Satyajit’s requests or risk loosing the commercial.